Collaborating with Neu Breed Creatives, I was tasked with writing a sales video to effectively convert prospects into clients. Anchored on the directive of incorporating a "talking head" format featuring their team, I wrote a script aimed to showcase their expertise and passion.
Creative Storytelling and Visual Enhancement
To enhance the visual appeal of the "talking head" format, I collaborated with Neu Breed Creatives' design team to ensure we could incorporate dynamic graphics, subtle animations, and visually appealing backdrops. These elements added depth and visual interest to the videos, captivating viewers' attention and reinforcing key messages. Beyond the scene descriptions, these desired visuals and effects, along with music, was something I incorporated already in the script.
Strategic Call-to-Action Integration
Incorporating strategic calls-to-action seamlessly into the script was a must given the desired outcome of the video. As such, it was important that it was clear to the viewers how they could take the desired next steps, whether it be scheduling a consultation, exploring their portfolio, or contacting Neu Breed Creatives directly. We wanted the audience to come away with insightful questions for their consultation calls and not questions because the product was unclear.
